Having been resurrected from its original inception in the 50s, the brand was born when a first manufacturing company to make blue jeans in Italy called 7 Bell started collaboration with Cone Mills Corporation and gave birth to the iconic triangular label ready to storm the denim town. You think you are the real denimer? Eat your heart out!
After delivered yet another refreshing assortment for the latest season, classic jeans, jerseys, knits, and wovens were updated with folkloric casual pattern and mid-century-inspired look. The brand did gain recognition and now ready for its first flagship in Florence. So go take a look if you’re there for the Pitti show in January. Be quick on a trigger.
Having been resurrected from its original inception in the 50s, the brand was born when a first manufacturing company to make blue jeans
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