Wednesday, January 16, 2013

PEdALED inspired by cycling wear



We know it right away here the care for nature and fashion world collided in the best looking way possible as we met the brand coming to the stream. Look no further, we are talking about the “PEdALED”

Start by a former fashion designer for famous label, Hideto Suzuki. We found the story of how it started inspiring. Years ago, disillutioned by the predominantly shallow commercial agenda, he gave up his role as designer for a well-known brand to look for something more sustainable. He then traveled and, as luck would have it, met builders of log houses that were leading his life so close to nature. He was impressed and inspired that he spent his life in the woods. There, he found a new sense of balance and a new vision.That was the time the PEdALED was born.

Manufactured in Japan and Italy, his collection is mixed up to seamlessly connect varying cycling styles and needs. Some key style features natural fabrics such as hemp, linen, and organic cotton form the basis of PEdALED clothing, even sometimes reusing old clothes and pre-used textiles. Synthetic materials are kept to an absolute minimum. Visit his website to browse more. There you’ll find a new world of fashion where our mother nature is highly respected.


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