Tuesday, November 2, 2010

Fifthrequisite Jeans Products Shot


History

FIFTHREQUISITE was firstly born in Sydney Australia from a strong passion of denim by 2 denim lovers, who born in garment industry family and fashion design.


The founders started the idea of creating jeans they like, with their major concern being how hard it is to find the perfect brand as they all have different strengths and weaknesses e.g. a brand with a good design did not use a high quality fabric, and brand with good quality fabric was made with an old fashion design. Therefore, they wanted to make a jeans brand which included 3 characteristics of high-end jeans which are superior materials, superior design, and superior finishing.

In the initial period, Fifthrequisite jeans were produced in a limited quantity, especially for their own group in Sydney. Later on, the demand was increasing from word of mouth so the founders decided to build it as a brand and established their first online shop, www.fifthrequisite.com since 9th September 2009.


Philosophy

Jeans are what we love, born from a strong passion and thirst of denim and thread. Inspiration, faith and trust in philosophy lead us to believe everyone who has a hunger for a pair of life, style and fashion from times to time in everyday life.

Design comes from the passion of love that defines and glues all the gaps of life together. Fifthrequisite’s philosophy is to create a great pair of jeans that become a part of your life which are based on the 4 fundamentals of human life, making people stay true to the attitude of life and also, being all about their jeans.

Fifthrequisite has been born to fulfill the desire of human needs. After all, no matter what color, nationality, gender or religion, we all live to EAT, DRINK, SLEEP, and have SEX. We aim to show the power of denim which has been created with the finest quality, from thread to artisan. Our denim allows you to show your personality, and live your dreams - FIF


Superior Design

Each model of Fifthrequisite jeans have their own special characteristics which have been designed by professional designers and have been made by great denim artisans. The designs were concentrated on fashion, styles, and also human body structure. Also, their design team took considerate care on even the small details of the jeans such as the creative signatures which are hidden well on each pair of jeans. The style of the Fifthrequisite jeans is called Neo-Vintage style.


Superior Finishing

Fifthrequisite was delicately made by great denim artisans with the combination of modern and traditional garment manufactures to achieve premium quality. Their finishing was made carefully, concentrating on detail such as adding bar-tack about 27 tacks all around the jeans, using chain stitch machines to create durability in order for them to last longer, controlling the same sewing space between stitches, and cautiously quality control checking the jeans before packaging. For these reasons, the production time is much longer and the cost is over 5 times higher than the normal rate in the market.


Superior Materials

Fifthrequisite jeans uses premium denim and suitable materials from Top-rank suppliers around the world to build their jeans.

Fabric
Their first collection used premium denim from a well-known denim factory in Japan which gives great fading results when aged.
1. Midnight Selvage, 13.5oz raw Japanese red selvage, doubled twill in rich dark indigo. This had been created by American old vintage shuttle looms from WWII, which had been developed by Japanese and used to produce world original denim. This fabric is used for Romeo, a slim cut model which is quite hard to produce and this needs to spend the denim length more than twice as usual.

2. Grass Green Indigo, 10.5oz raw stretch denim made in Japan 98% cotton, 2% Elasthane to add comfort. This fabric uses for fifthrequisite's skinny fit called Giselle.

3. Vintage Japanese Linen has been used for their left pocket for their signature.

Button & Rivet 
All Fifthrequisite’s buttons and rivets are made of Orichalcum metal which is used to produce ancient swords in Greek and Roman history. Orichalcum was called Gold Copper in the past and considered as second only to gold the strongest metal in the world. Their buttons and rivets are shining the first wear, and they will look more vintage after a period of time, with less brightness.
           
Leather Patch
The Fifthrequisite’s leather patch is in the indented circle form. It obviously looks cool from the back view which isn’t seen much in other jean brands. The patch was made from special genuine cow leather which will change its color through time and different environments. Therefore, it is called living leather.


Alumina Glove
The sanding glove is in each packaging of fifthrequiste jeans for the denim lover to create their own style. It’s made from fabric coated with corundum mineral.

www.fifthrequisite.com

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